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About Us

We’re Fusion Cine

Over 20,000 professionals, and enthusiasts in the
world of imaging and post-production rely on Fusion Cine for their equipment needs.

RESPECT

We value all individuals for their diversity, experience, approaches and ideas.

INTEGRITY

We stand behind our word.

ACCOUNTABILITY

We personally commit and accept responsibility for every service we provide.

QUALITY

We strive for excellence in all that we do.

TECHNICAL INNOVATION

We creatively integrate cutting-edge technologies.

CONTINUOUS IMPROVEMENT

We consistently work to evolve ourselves, our products and our services.

COLLABORATION

We leverage teamwork to achieve successful results.

PASSION

We are dedicated in heart and mind.

Our Services

Through our passion for digital innovation and commitment to outstanding customer service, we strive to work with each client to achieve their goals.

PARTS, REPAIR & MAINTENANCE

Need a part? We can get you what you need. We are Canada’s fully authorized Sony Broadcast and Professional products service center. From weird custom cables to ingenious power solutions, we’ve done that and ready for your challenge.

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PRO SOLUTIONS

Whether you require that last missing component to complete your system, or a ground-up build for editing, streaming, studio facility, visual effects, color correction, media management and archival, we can sell you the box or engineer and build a complete solution.

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SALES

Shop for top brands like ARRI, Canon, RED, and Sony. More than 200 brands to choose from! Your Canadian reseller for cinema, video production, and photography equipment.

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RENTALS

A large selection for digital cinema, video production and streaming, and photography. Staff with background in engineering, feature to indie film/video production and photography, ready to support you.

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Our Legacy

2007

Genesis Integration purchases the assets of Matrix Professional Video Systems

2008

The legendary “Matrix Pro Shop” is re-opened as a Sony Professional reseller under the Genesis Matrix Video banner.

2011

Genesis Matrix adds Canon DSLR and Cinema EOS products to their portfolio of production tools.

2013

Genesis Matrix is re-branded as Fusion Cine and the company moves into a new facility in Vancouver, offering sales and rentals to the TV/Film production community and M&E market in Western Canada.

2014

Fusion Cine Service department opens, offering top tier Sony authorized service as well as repairs on many other professional and consumer products.

2015

Fusion Cine becomes the first authorized RED camera reseller in Canada.

2017

Fusion Cine lands the Canadian dealership for ARRI camera systems and lighting products.

2018

Fusion Cine expands sales team to provide top local representation in Toronto and Montreal.

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Meet the Fusion Cine team

President

Byron Drinkle

Byron leads the Fusion Cine team with abundant energy and positive attitude. He has over 20 years of experience in the Film and Television industry.

Procurement Manager

Alyna Hamid

Lead Prep Technician

Caitlin Catterall

Caitlin functions at a higher frame rate, so she doesn't miss the action! Constantly curious, especially about cameras, and you can always find her reading a book in her spare time.

Graphic Designer and Web Developer

Claudio Alves

Lorem Ipsum is a song.

Camera Rentals Coordinator

Dale Rechner

With nearly 40 years of experience in film, broadcast television, and corporate video production, and with a network of production crew that spans the world, Dale is the go-to-guy for all your production management needs.

Technical Sales Broadcast & Production

Jason Kennedy

Customer Experience Representative

Jeane Basaraba

Broadcast & Production Sales

Korie Kessel

Korie always goes above and beyond to help out clients. When not at work she can be found fishing or on her boat.

Senior Manager,Operations & Post Production

Mark Todorovic

An IT industry veteran, Mark has over 20 years of experience working in the field.

Engineering & Rentals Manager

Darren Robertson

Darren is well known in the Film and Television industry and recognized for being able to solve any technical problem.

Prep Technician

Evan Luchkow

Service Manager

Gary Meyers

Dedicated, reliable and experienced Broadcast Electronics Technician always willing to go the extra mile to sort out a problem for my client.

Production Gear Representative

James Doherty

Senior Prep Technician

Mat Gilroy

Technical Sales Broadcast & Production

Michel Losier

Coffee in one hand and a camera in the other. Doing my best to help the film industry.

Service & Parts Coordinator

Michelle Burkart

Michelle always makes sure our service clients are satisfied, answering inquiries promptly and coordinating orders.

Sales & Product Manager

Nathan Holley

Nathan is the Sales Manager at Fusion Cine with 16 years of knowledge and experience in the Film and Television industry. He has a passion for cutting edge technology and takes pride in providing the right Cinematic tools that enable and transform the way creative professionals turn their vision into reality.

Service Technician

Raye Pan

Accountant

Temesgen Araya

Internationally trained with more than a decade of experience in accounting. During his free time he enjoys travelling, watching soccer, and spending time with family and friends.

Accounting Assistant

Yvonne Lim

Nothing makes Yvonne happier than trying new Buffets-especially ones with a lot of desserts!

Our community involvement

Community Partner & Sponsor

Educational Partners

Interested in working with us?

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